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Openinghours: Tue-Sat, 12:00-19:00
play is a gallery and a showroom for artistic projects, revealing to what extend film, video and art reciprocally influence one another. Far beyond classical gender distinctions, new narrative and visual languages form an alternative to the flood of images and their latent subliminal advertising divulgated by traditional mass media. The gallery’s goal and main interest is primarily focused on the changing of the visitor’s and contemplator’s visual patterns as well as reception channels, in order to invite and fascinate him in a positive way.
In order to do so, play invites artists, directors and cameramen to present their project ideas that will subsequently be realized for the space. Production know-how, and theoretical background of the projects are considered as equally important. This is why, a particular emphasis is given to the cooperation with universities and academies in order to elaborate such new conception during workshops with the participation of students and professors. In this very context, the best Offs coming from festivals are presented in screenings and moderated by experts.
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